Amanda Godward campaign producer

Universal UK | Mr Robot season 1 launch campaign

May 30, 2019September 11, 2020Leave a Comment

Season 1 ~ Order | Chaos | Revolution

The UK television premiere of Golden Globe award winning season 1 of Mr Robot starring Rami Malek and Christian Slater was, at the time, the largest campaign delivered for Universal TV. Featuring on-air promos, off-air tv, OOH posters, Old Street underground station take-over, press and digital HPTOs

VP Creative Services – Kjetil Njoten
Creative Director – Andrew Clyde
Lead Creative – Paul Wright
Art Director – Alan Morrice
Campaign Production – Amanda Robinson-Godward & Amy Wills

NBCUniversal Television International

Universal UK | Chicago Justice season 1 launch

May 30, 2019September 11, 2020Leave a Comment

Working with a legend

Carl Wethers and Philip Winchester graced us with their presence for a talent shoot to promote their show Chicago Justice – a new addition to the Chicago franchise. With availability at a premium, we shot them both separately and then composited the sequence and end page in post-production.

VP Creative Services – Kjetil Njoten
Creative Director – Andrew Clyde
Design Director – Mark Gouldie
Producer – Amanda Robinson-Godward
Director of Photography – Tim Green
Art Department – Box Deluxe

NBCUniversal International Television

MTV | Finnish Media Group Rebrand

April 12, 2019September 14, 2020Leave a Comment

MTV – creating rich experiences together

A complete overhaul of the largest commercial media company in Finland – DixonBaxi won a pitch to help the organisation move from being viewed as a broadcast brand to a digital media company. Mtv reaches Finnish audiences across all platforms with three free-to-air television channels; multiple digital platforms; a video-on-demand service; a radio station; news, sport and weather services and a pay television package of ten sports and entertainment channels.

Head of Marketing Services, MTV Oy – Virpi Kunttu
Head of Promotions, MTV Oy – Tuomo Kulomaa
Co-Executive Creative Director, DixonBaxi – Simon Dixon
Co-Executive Creative Director, DIxonBaxi – Aporva Baxi
Head of Strategy, DixonBaxi – Tim Watson
Creative Director, DixonBaxi – Dan Capstick
Senior Producer, DixonBaxi – Amanda Robinson-Godward

DixonBaxi / MTV Oy

Disney Channel UK, Scandi and EM | Disney Cinemagic launch

April 11, 2019September 14, 2020Leave a Comment

Disney creates Cinema Magic

What an absolute joy to have the opportunity to produce the identity for a Disney movie channel…inspired by the heritage of Disney movies and reflecting the contemporary design of the Disney Channel family, the re-brand captures the magic and expresses the creativity of all the extraordinary work Disney has achieved since Snow White appeared in 1937. The package supports and reflects 70+ years of Disney Cinema Magic.

Creative Director UK, Scandi & EM, Disney Channel – Simon Amster
Art Director, Disney Channel – Mark Rafter
Lead Designer, Bruce Dunlop & Associates – Andrew Olley
Design Producer, Bruce Dunlop & Associates – Amanda Robinson-Godward
Backplate Artist, Freelance – Silvie Minois
Lead Animator, Lime – Nathan Laud

Bruce Dunlop and Associates / Disney Channel UK, Scandinavia & EM

ESPN UK | ESPN America channel launch

April 10, 2019September 11, 2020Leave a Comment

American For Sports

ESPN – the embodiment of American sports TV in the US – launched in the UK in 2009 and followed with a sister channel – ESPN America – an immersive experience, designed to bring a genuine American sports experience to fans in Europe and the Middle East. Viewers could enjoy live action coverage, highlights and the quintessential ESPN authority and personality. The look and feel illustrated the Hero ethos, with the athletes being the real stars on the field and they were depicted with all the scale, atmosphere and drama of a Hollywood film.

Creative Director, ESPN UK – Steve Miller
Lead Designer, Bruce Dunlop & Associates – Andrew Olley
Live Action Director, Bruce Dunlop & Associates – Richard Cousins
Design Producer, Bruce Dunlop & Associates – Amanda Robinson-Godward

Bruce Dunlop & Associates / ESPN UK