Immersive Activation Event ~ Day of Launch
To support the launch of new courtroom drama Proven Innocent, we worked with Transport for London to create a one-off immersive event at Tottenham Court Road underground station. In collaboration with immersive theatre specialists Myriad & Co, we built a bespoke prison cell on the main concourse, and incarcerated a wrongfully convicted prisoner under armed guard. Every 20 minutes she was led through the station platforms to the surprise of daily commuters and also drew a crowd of demonstrators and news crews, all cast for the event. The PR team brought in familiar faces from ITV to generate PR coverage online and a mini reel was shot, edited and posted in social ahead of that evening’s screening.
- VP Marketing – Shannon Most
- Head of Marketing – Mimi Wylie
- Lead Creative – Craig Kennedy
- Immersive Theatre Production Company – Myriad
- Head of PR – Ben Griffiths
- Producer – Amanda Robinson-Godward
NBCUniversal International Television
Amanda Godward 