American For Sports
ESPN – the embodiment of American sports TV in the US – launched in the UK in 2009 and followed with a sister channel – ESPN America – an immersive experience, designed to bring a genuine American sports experience to fans in Europe and the Middle East. Viewers could enjoy live action coverage, highlights and the quintessential ESPN authority and personality. The look and feel illustrated the Hero ethos, with the athletes being the real stars on the field and they were depicted with all the scale, atmosphere and drama of a Hollywood film.
- Creative Director, ESPN UK – Steve Miller
- Lead Designer, Bruce Dunlop & Associates – Andrew Olley
- Live Action Director, Bruce Dunlop & Associates – Richard Cousins
- Design Producer, Bruce Dunlop & Associates – Amanda Robinson-Godward
Bruce Dunlop & Associates / ESPN UK
Amanda Godward 